As mobile devices and smartphones become more and more ingrained in our everyday habits, it makes sense for brands to reach beyond the desktop and into their audience’s hand.
Research recently released by Deloitte revealed around 80 per cent of Australians own a smartphone, and just over half own a laptop, smartphone, and a tablet. Mobile applications are giving brands reach beyond traditional websites, giving their users unique experiences on the devices most important to them. Last year the global number of smartphone users overtook desktop users for the first time, and that trend is set to continue.
Even more importantly for brands, mobile users typically consume around 90 per cent of content through apps rather than browsing on the open Web. While iOS apps are known for their stunning design and usability, Android is quickly gaining ground as developers better master the nuances of the platform. Loud&Clear is a digital agency with a foot in both camps, and the technical knowledge and experience to craft your brand a unique face in the crowd.