Time is no longer just of the essence: in the rapidly changing digital landscape time is the essence.
The desire to do more in less time, to increase both our personal and professional productivity, is driving much of modern innovation. Rapid prototyping allows us to quickly mock up the outline of a website or application and validate it with a team of users, stakeholders, developers and designers. Rapid prototypes are not designed to become fully functional solutions, but are used to help designers visualise and craft the user experience.
This process generates feedback early in the process, leading to improved final designs and a reduction in changes during development. It’s disappointing to use time and energy only to discover you’re on a road to nowhere: Loud&Clear’s exceptional ability to quickly learn what works and what doesn’t means time will always be on your side.