There’s A Crazy Penguin On The Loose & He’s Coming At You!

  As of April 24, Google unleashed yet another algorithm update known as Google Penguin. Their latest update is aimed at lower quality sites with mediocre content and over optimisation regarding SEO.   Google Penguin is affecting many countries worldwide, as well as Australia. It will influence approximately 3.1% of Google’s English queries, about 5% concerning Poland’s queries, and nearly 3% of languages like Chinese, Arabic and German.    Upon review of the preliminary reports and relative information offered, the websites affected by Google Penguin share related patterns and contain the following similarities:   High keyword density Several links containing the same anchor text…

Marriage, Divorce & Integrity, Agency Love In A Digital World

A Post By Loud&Clear Creative’s Managing Director Cade Witnish Having recently received an invitation to hear Rob Campbell from Wieden & Kennedy speak about the ‘importance of putting culture before category and focusing on doing interesting stuff rather than trying to look interesting.’ I began thinking about the importance of corporate culture and its positive impact on the day-to-day procedures of our company. Since its inception, Loud&Clear has always tried to live by its internal mantra; ‘We love what we do, and we get to do it every day’. But at what point does a company consider sacrificing ‘love’ for…